Get tips of promoting your event in Southwark and find out how we can help.
If you’re planning an event, make sure you get the right information to your audience. Always include:
You can reach Southwark residents by joining local community forums or speak to empowering communities programme officers in your area to discuss the best way to reach residents in each area.
Word of mouth is powerful. Tell friends, relatives, neighbours and colleagues about your event and spread the word on social media.
Add your event on our free listing calendar, Southwark Presents. We can then include it in our monthly e-newsletter.
Contact us at culture@southwark.gov.uk to let us know what you have planned, especially if you have any special offers or discounts to share with residents.
Follow and tag us on X at @southwarkevents.
You must get our permission to display advertising material such as banners, posters and other outdoor advertising on buildings and street furniture. Otherwise you’re breaking the law.
If you create flyers to reach your target audience, think carefully about where they will go and who will deliver them. Local libraries, leisure centres, shops, supermarkets and doctors' surgeries may have a notice board or display items in their windows.
Street-side banners can help you get mass promotion. There are laws about their size, location and how long they can be displayed for. Read our guidelines to make sure that you stay within the law.
Tell our events team the number and locations of the banners.
Call 020 7525 3422 or email events@southwark.gov.uk.
Write and send a press release about your event to the news editor at your local paper or specialist media if you're targeting a particular audience.
Outline all the main points happening and follow up your release with a phone call. Local newspapers are always looking for stories about people in their community. Consider contacting newspapers and magazines for example:
You may want to contact local TV or radio stations, such as Reprezent, highlighting what they will be able to film or record.
To learn more about marketing and promotion, keep an eye on courses from organisations like: