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Planning checklists - advertisement consent application

You must apply for consent if you want to display an advertisement or sign.

You must apply for consent if you want to display an advertisement or sign.

Not all display types need consent: check what is permitted without formal consent.

Advertisement consent applications: what must be included

Application form

Use the 'Advertisement consent' application form from the Planning Portal.

Fill in all relevant parts of the form.

Sign and date the application form before you submit it.

If you're not able to submit your application online, download copies of all application forms from the Planning Portal website.

Why we need this

This is a national requirement set out in The Town and Country Planning (Development Management Procedure) (England) 2015 (as amended).

Location plan

Submit a plan of the site showing the application site and its surrounding area.

Make sure you:

-scale plans at 1:1,250 or 1:2,500 and include a scale bar on each plan, on A4 or A3 paper size 
-use an up-to-date base map
-show roads or buildings on land adjoining the application site (labelling at least 2 roads)
-outline the application site clearly in red: this must include all land required for access to the site from a public highway, visibility splays, landscaping, car parking and open areas around buildings
-outline any additional land under the ownership of the applicant in blue if it immediately adjoins the proposed area

Elevations

Submit existing and proposed elevation drawings showing the advertisement. .

The drawings should show the building's outside now and after the proposed changes. 

Make sure you:

-submit an individual elevation drawing for the front, back, and both sides of the building
-scale plans at 1:100 or 1:50 on A4 and A3 paper size 
-include a scale bar on each plan
-include a unique reference number on each drawing
-show any proposed buildings (including household extensions and outbuildings) in context with neighbouring buildings
-include written dimensions, especially for proposed extensions
-include details of materials used in the development

Advertisement drawings

You must provide a drawing of any proposed advertising installations. It should show the location and size of your proposal. This is needed to assess its impact on existing buildings and the local area. Include on the drawings the illumination you plan to use and the fittings.

Make sure you:

-show the advertisement size, the siting, materials and colours to be used and how they will be fixed to the building
-show the height above the ground and the extent of projection
-detail the method and colours of the illumination or luminance
-show a cross-section through all signs including through any supporting structures or walls
-check the advertisement dimensions before submitting your application

For more information, read our advertisements guidance.